We see business after business get to the point of certifying and then fail to make full use of the marketing potential of the certification. In this workshop, we’ll explore some of the best practices from across the Shift Community and the B Corp community to get a sense of what’s possible when it comes to marketing your certification. And to let you in on a little secret, it’s a lot deeper than you may think. You’ll leave the workshop with a populated timeline of the first 6 months of certification marketing and a checklist of ‘where should we be putting the badge?’.
Who is this workshop for?
Marketing team or anyone responsible for marketing your certification announcement
What should I expect?
Some mood boarding with best practice examples. You’ll leave the workshop with a map of marketing assets at your disposal and a 1-month marketing timeline.
In-person or online?
How long is this workshop?
How many people?
Up to 6