About Us
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How it started…
Future Shift was founded in 2019 with a bold mission: to redefine sustainability for businesses. For us, authentic sustainability isn’t just an ambition—it’s the driving force behind everything we do.
Since our founding, we’ve partnered with leading brands like Dunelm and Bostik, and delivered impactful talks across the UK, inspiring businesses to elevate their environmental performance. Working across a range of industries, we pride ourselves on delivering real, measurable change and empowering organisations to improve their impact.
Our journey began in Bristol, but in 2024, we made the bold move to East London, where innovation and creativity thrive. Now, you’ll find us in dynamic co-working spaces like ‘Second Home’ and ‘The Conduit.’
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We are B Corp Consultants
We’re passionate about making sustainability work for businesses, and we know that achieving B Corp certification is one of the most powerful ways to achieve this.
Our secret? A winning combination of expert consultants and innovative software designed to seamlessly guide you through the process.
With years of commercial experience, we want to help you unlock real value from day one. From boosting your BIA score to driving stronger customer loyalty, we leverage the B Corp framework to deliver tangible and lasting impact for your business.
We’re proud to have successfully guided over 100 businesses to B Corp certification.
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We Have Our Own Carbon Accounting Software
Our goal is to empower organisations to manage their environmental impact by providing the tools and insights needed to drive meaningful change. To achieve this, we developed a software that helps businesses stay compliant, take control of their impact, and reduce costs.
But why should your business conduct a carbon assessment? Beyond helping reduce greenhouse gas emissions and combat climate change, a personalised Carbon Footprint assessment offers several key advantages:
– Meeting the expectations of eco-conscious customers, particularly younger generations.
– Identifying inefficiencies to manage costs more effectively.
– Attracting investors who prioritise sustainability in their decisions.
– Staying ahead of evolving regulations that are shaping the future of business.
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We are guided by our values
At Future Shift, our mission is simple: to help businesses drive meaningful, lasting change. As a proud B Corp, we believe in practising what we preach, holding ourselves to the same high standards we set for our clients.
We’re also passionate about supporting causes that matter. That’s why we dedicate 5% of our company’s time to not-for-profit activities, empowering our team to champion their personal missions. If you’re a charity or organisation in need of support, we’d love to hear from you.
Curious about how we’re doing? Check out our 2023 Impact Report to see the progress we’re making.
Meet the Shifters
Meet the Shifters
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Will Powell
Founder & Commercial Director
Will is a firm believer that optimal results are achieved when relationships are nurtured with a harmonious balance of excitement and trust. He understands the importance of fostering a culture that not only embraces challenges but also sees them as opportunities for innovation. With a background in marine science, Will also possesses a profound appreciation for aquatic life.
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Gavin Tyrrell
Sustainability Consultant
Gavin is a dedicated sustainability consultant who likes to adopt an empathetic-based approach towards consulting and client interactions. He is keenly interested in carbon accounting & reporting, along with equipping clients with the expertise to drive their own long term strategies. With a passion for design thinking, Gavin enjoys using an iterative approach towards achieving novel solutions for those he works with.
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Oli Walkes
Leadership Consultant
A long-time associate of Future Shift, Oli mentors the team at Future Shift on leadership, top level business strategy and creating conditions of consulting excellence for Future Shift Clients. Oli is an experienced leader with a demonstrated history of leading digital change initiatives and business development, across a variety of sectors and industries.
The best way to get to know us is through our blog, Shift Thinking…
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Green down, Right up: election swings and the perceived burden of Green policy
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Two small steps in the fight for a sustainable future, two giant leaps for Future Shift
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Carbon offsets and our sinking ship
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Sustainability: what’s love got to do with it?
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Individuals vs. corporations: In defence of personal action
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Thank you for being part of our second year – Merry Shiftmas!
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How to think about sustainability
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One small step in the fight for a sustainable future, one giant leap for Future Shift
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Introducing Product-Led Consulting
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How sustainability is going to change your life
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Dystopian Anger: Our Why
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Working Towards Mediocrity
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A Deeper Look at our Logo: Watches and Jellyfish
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What About… Blue Carbon?
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How to Spot Greenwash in Sustainability Reporting: A Beginner’s Guide
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The Net Zero Race Problem
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3 Marine Friendships for World Ocean Day
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Sustainability 101: The Big Picture Part I
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Sustainability 101: A Brief History of Sustainability
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Embracing the Circular Economy: 3 Lessons from Bhutan
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The Sustainability Youth Deficit
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Sustainability 101: Origin and Definition
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Happy International Women’s Day to a few of my favourite women